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ABOUT US

OUR STORY

OUR STORY BEGAN IN 2011. A MELBOURNIAN WANTED TO SHARE THE JOY OF COFFEE AND CAFÉ CULTURE WITH HONG KONG.

THUS, A SMALL ROASTERY WAS BORN. THE QUEST FOR THE PERFECT COFFEE TOOK US THROUGH A PHASE OF WORLD COMPETITION JUDGING, TAKING PART IN THE DEVELOPMENT OF BARISTAS IN HONG KONG AND BEYOND – ALL THE WHILE, OUR STRONG WHOLESALE OPERATIONS SAW US TRANSFORMING THE CITY’S COFFEE SCENE ALONGSIDE OUR PARTNER CAFES AND RESTAURANTS.

 

WE TAKE PRIDE AS A DRIVING FORCE BEYOND HONG KONG’S COFFEE INDUSTRY.OUR STORY BEGAN IN 2011. A MELBOURNIAN WANTED TO SHARE THE JOY OF COFFEE AND CAFÉ CULTURE WITH HONG KONG.

 ORIGINS OF OUR COFFEE 

DETERMINED TO OFFER HONGKONGERS MORE VARIETY OF COFFEE WITH EXCELLENT QUALITY, ORIGIN TRIPS ARE ORGANIZED FREQUENTLY TO COUNTRIES WHERE COFFEE IS GROWN, SO TO EXPLORE FARMS WITH POTENTIAL, YET NOT KNOWN. WE ONLY LOOK FOR COFFEE THAT BRINGS THE UNIQUENESS OF ITS COUNTRY AND ITS FARM. FOR US, COFFEE IS MORE THAN JUST A BEVERAGE, IT ALSO ENTAILS THE STORY BEHIND.

BEING THE FIRST AND SO FAR THE ONLY COFFEE BRAND IN HONG KONG THAT TRAVELS MILES AWAY TO WHERE COFFEE IS PRODUCED, WHAT WE WANT IS MORE THAN BRINGING GOOD COFFEE HOME, BUT ALSO INFLUENCING COFFEE LOVERS TO KNOW MORE ABOUT THE STORY BEHIND EVERY CUP. DIRECT TRADE HAS, THUS, BEEN ADOPTED, WHICH MAKES THE WHOLE PROCESS MORE TRANSPARENT, FROM PLANTING UNTIL SERVING TO OUR CUSTOMERS.

IN EVERY ORIGIN TRIP, WE DO NOT ONLY VISIT THE FARMERS THAT WE ARE ALREADY WORKING WITH, BUT ALSO EXPLORE MORE POTENTIAL FARMERS. EVERY STEP IN COFFEE PLANTATION CAN MAKE A HUGE DIFFERENCE IN THE TASTE OF THE CUP, FROM CULTIVATION, HARVEST TO PROCESSING.

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